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Have you ever seen a property that just seemed to be trying a bit too hard? Over home-staging, or trying too hard when decorating a property in order to sell it, is a surprisingly easy thing to do. Our agents share their stories of homes they’ve see that have been over home-staged, and what you can do to prevent this problem.
1. Be genuine
According to Steve Barron of Drivers & Norris, trying too hard can be a major turn-off for potential buyers. Steve says, “we don’t come across many over-staged homes in our area, and we don’t advise our clients to do so either. Around here, home-baked bread, the smell of fresh coffee or bowls of fruit could appear a little corny.”
2. Don’t do too much
According to Matthew Higgins of Sawyer & Co., “an over-staged property is always easy to spot. There’s too much artwork on the walls, too many cushions and throws on the sofa, and the most major mistake: a dining table set for a banquet. Less is always more when it comes to staging a home.”
3. Don’t underestimate the power of flowers
While overdoing it on the floral front can spell disaster home-staging-wise, a bunch of flowers helps to keep things homely. According to Dominique Scott of Sawyer & Co., “a subtle yet attractive vase of flowers in a few of the rooms is always a nice touch.”
4. Remember that you’re selling a lifestyle
Part of what you’re offering to a potential buyer is a lifestyle. One of the major problems with over home-staging a property is that “it makes it incredibly difficult for a potential buyer to see past the sellers’ belongings. Buyers aren’t just buying a home, they’re buying a lifestyle. Seeing a room set up like a banquet hall could be very off-putting for a potential buyer that doesn’t use a formal dining room. It can make it very hard to see the space in any other way,” adds Dominique.
5. Over home-staging can make buyers suspicious
Why are over home-staged properties so off-putting, and why can’t potential buyers look past them? Steve Barron of Drivers & Norris explains, “When anyone tries too hard to ‘sell’ something, it can be off-putting. Most of us don’t like feeling that we’re being pushed in a certain direction, and may start questioning the motive of the seller. Are they trying to draw the potential purchasers’ attention away from an unflattering view or a building defect? That said, if they like the property, they will more than likely still be interested in it.”
6. Avoid clutter
Box up anything you don’t need before the move. Nicole Cox of Wye County says, “I always tell the vendors that if they don’t need it, pack it up ready for the move, because less clutter means more space and more space equals more money! It’s a simple equation.”
7. Make sure rooms are well-lit
Customers won’t want to buy a house if they can’t see what it looks like. Steve adds that sellers can “emphasize a property’s best asserts by fully pulling back curtains and making sure rooms are generally well-lit, either with natural light or artificial light. If the house is lit by artificial light, make sure that the lights are already on before a prospective buyer arrives.”
8. A few extras go a long way
Hang window treatments to showcase high ceilings and hide low ones, and use fresh towels in the bathrooms and nice white linens on the beds. All of these things can be taken with the seller after they’ve sold their home, and they offer a blank canvas for a potential buyer. Don’t hesitate to hire an interior designer if you’re really stumped. They can help steer you in the right direction, decorating-wise.
9. Think understated
Highlight the lightness and cleanliness of your home before you do anything else. Nicole says that “houses that are clean, tidy and welcoming, with tasteful and understated décor and furnishings will always sell for a premium. There’s no need to make it any more complicated.”
Interior design is a matter of taste, and your particular taste may not appeal to everyone. Take your personal taste out of any home that you’re staging, and think of choosing neutral tones that will open up spaces.
Are you considering selling your home? Contact your local Guild agent today to see how they can help you sell your property.